Looking for the best time management strategies for Realtors? Here’s your first tip: Busy doesn’t always mean productive—especially in real estate! If you’re constantly working but not seeing results, chances are you're spending too much time on tasks that don't actually move your business forward. The secret? Identify the 20% of your efforts that create 80% of your results—and cut out the rest. Here’s how to stop wasting time on low-value tasks and start working smarter, not harder.
Stop Micro-Managing Your Social Media
Posting just to post won’t win you clients—but that’s what many agents end up doing when they manage their own social media without a plan. Random posts here and there can feel like productivity, but they rarely generate leads.
What to Do Instead:
- Batch-create content once a week and schedule it in advance using tools like Later or Canva.
- Focus on engaging content like behind-the-scenes Stories or quick market updates.
- Outsource graphic design or caption writing so you only approve and schedule.
The goal is to spend less time posting and more time engaging with potential clients in your comments and DMs.
Stop Manually Following Up With Every Lead
Follow-ups are an essential part of the lead flow for Realtors, but writing every text and email by hand is a huge time drain—especially when most contacts just need a quick check-in.
What to Do Instead:
- Use your CRM’s automated follow-up sequences to send friendly check-ins and market updates.
- Create a simple email template library for common follow-up scenarios.
- Set reminders to personalize follow-ups only for hot leads or VIP clients.
Automating doesn’t have to mean sounding robotic—when done right, it keeps you top of mind without overwhelming your schedule.
Stop Designing Flyers and Marketing Materials From Scratch
Every listing needs beautiful property marketing collateral—but spending hours tweaking designs or learning Canva isn’t the best use of your time as a Realtor.
What to Do Instead:
- Use pre-made templates from Canva or Fiverr to quickly customize listing flyers.
- Outsource repetitive design work to a virtual assistant or graphic designer.
- Focus your time on writing compelling listing descriptions and pricing strategy—the parts of marketing only you can do
Your brand will still look polished, but you'll spend way less time behind the screen.
Want Better Time Management? Focus on What Moves the Needle
In real estate, your most valuable asset isn’t your listings—it’s your time. By automating, outsourcing, and simplifying repetitive tasks, you free yourself up with these time management strategies for Realtors to focus on what really drives your business: building relationships, closing deals, and delivering an unforgettable client experience. The 80/20 rule works—if you let it.
