In the competitive world of luxury real estate, what separates top-performing agents from the rest? It often comes down to habits that drive consistent, high-level results. Here are three essential practices that top luxury realtors swear by—and tips on how you can incorporate them into your daily routine to elevate your business and close deals with confidence.
Proactive Client Communication: Stay One Step Ahead
Top luxury realtors don’t wait for clients to reach out—they’re always a step ahead. Whether it’s anticipating questions about a property or keeping clients informed about new listings, proactive communication sets high-performing agents apart.
How to Make it a Habit: Schedule dedicated “client outreach” time each day, even if it’s just 10-15 minutes. Use this time to check in, send updates, or share relevant property news. And don’t be afraid to make it personal—sending a birthday message or congratulating a client on an anniversary goes a long way in building lasting relationships.
Obsessive Attention to Detail: Every Element Matters
When it comes to luxury properties, the details make all the difference. Top-performing realtors know that their clients expect nothing less than perfection, from flawless marketing materials to well-executed showings. They ensure every listing detail—from high-quality photos to tailored property descriptions—is aligned with their brand.
How to Make it a Habit: Before listing a property, create a checklist covering all the little details, like lighting adjustments for photos, room preparations for showings, and property facts for each tour. Review this checklist before every viewing or open house to ensure everything looks top-notch.
Networking with High-Net-Worth Individuals: Build Quality Connections
Top luxury agents understand that their network is their net worth. Attending exclusive events, building relationships with other luxury service providers, and maintaining connections with past clients all help establish their reputation and build a steady stream of referrals.
How to Make it a Habit: Set a goal to attend at least one high-end networking event each month and dedicate time each week to maintaining relationships with past clients and business partners. Send occasional updates, invite them to property events, or simply check in to stay top of mind.
Take Your Real Estate Business to New Heights
Developing these habits can transform your approach to luxury real estate and help you stand out in a competitive market. By focusing on proactive communication, attention to detail, and quality networking, you’ll build the reputation and client relationships that fuel long-term success. Ready to elevate your business? Contact Ollin Reach for tools and guidance to support you at every step.
