Here’s the real estate follow-up script that is helping agents win more clients. The truth is that every realtor has old, cold leads that once seemed interested but never followed through. Instead of letting them collect dust in your CRM, use this proven real estate lead follow-up script to re-engage and turn them into active clients. Whether you’re reaching out via email, text, or phone, this simple but effective approach will help you stay top of mind and spark renewed interest.
Why Old Real Estate Leads Are Still Valuable
Just because a lead went quiet doesn’t mean they’re no longer interested in buying or selling. Many potential clients delay their decisions due to timing, finances, or life changes—but that doesn’t mean they won’t be ready soon.
Reasons Leads Go Cold:
- They weren’t ready to make a move at the time.
- Life events (job change, family matters, finances) delayed their plans.
- They lost touch with the market and need guidance to re-engage.
- They found another agent but weren’t satisfied with the experience.
By reaching out with a thoughtful, low-pressure message, you can remind them of their real estate goals and position yourself as the right agent to help.
The Perfect Real Estate Follow-Up Script for Old Leads
Crafting the right message is key—you want to be helpful, not pushy. This script works whether you’re following up via email, text, or voicemail.
Subject: Still thinking about [buying/selling] this year?
Hi [Lead’s Name],
I hope you’ve been doing well! The last time we connected, you were considering [buying/selling] a home but weren’t quite ready to make a move. I wanted to check in and see if your plans have changed—or if you have any real estate questions I can help with.
The market has [mention a relevant update, like increased inventory or lower interest rates], which could make this a great time to revisit your options. If you’d like, I’d be happy to send over some updated listings or insights on what’s happening in your area.
Let me know if you’re open to a quick call or if there’s anything I can do to help!
Looking forward to catching up.
Best,
[Your Name]
[Your Contact Info]
This script keeps things casual, helpful, and non-intrusive, making it easy for leads to respond when they’re ready.
Best Practices for Follow-Ups That Get Realtors Responses
A great script is just the first step. How and when you follow up also matters.
Tips for Maximizing Your Follow-Up Success:
- Personalize it: Mention a past conversation or specific detail to make the message feel tailored.
- Choose the right channel: If they originally contacted you via email, start there. If they were more responsive via text, use that.
- Follow up more than once: If they don’t reply, send a second, shorter message a week later.
- Offer value: Include a market update or an exclusive listing to give them a reason to engage
Many realtors give up after one attempt, but persistence (without being pushy) is key to re-engaging cold leads.
Use This Follow-Up Script and Don’t Let Good Real Estate Leads Go to Waste
Re-engaging old leads doesn’t have to be difficult. With the right script and follow-up strategy, you can stay on their radar and turn cold contacts into active clients. Many buyers and sellers just need a gentle nudge to restart the conversation—so don’t hesitate to reach out. Try this follow-up approach today and watch how many leads come back to life.
