Spring is one of the hottest seasons for real estate, but if you’re not reaching out to past clients and prospects, you’re leaving opportunities on the table. A well-crafted email at the right time can reignite interest, spark referrals, and bring in new leads without feeling pushy. Here’s the one email every realtor should send this spring—and how to use it effectively.
Why Spring Is the Perfect Time for Outreach
The real estate market wakes up in spring, and so do buyers and sellers. Warmer weather, longer days, and tax refunds make this the season when many people start seriously considering a move. But if you’re not in their inbox, you’re not on their radar.
Why This Works:
- Past clients might be thinking about upgrading, downsizing, or investing but need a nudge.
- People are more likely to recommend a realtor when the market is active.
- Buyers and sellers often wait for an expert to give them the confidence to take the next step.
The Spring Email Template That Gets Results
This email is designed to be short, engaging, and actionable. It reminds past clients that you’re available, encourages referrals, and offers helpful market insights.
Subject Line: Thinking About Moving This Spring? Here’s What You Need to Know
Email Body:
Hi [First Name],
Spring is officially here, and if you’ve been thinking about buying or selling, now is the time to start planning. Inventory is shifting, and I’m seeing some exciting opportunities in [your market area].
If you’re curious about your home’s current value or want to explore what’s available, I’d love to chat. Even if you’re not planning a move, I’m always happy to provide insights or answer any real estate questions you have.
Also, if you know someone thinking about buying or selling this spring, I’d be grateful for an introduction. Referrals are the heart of my business, and I always take great care of those you send my way.
Let’s catch up soon—just reply to this email, and we’ll set up a time!
Best,
[Your Name]
[Your Contact Information]
[Your Website or Booking Link]
How to Get the Most Out of This Email
It’s not just about sending the email—it’s about sending it the right way.
Best Practices:
- Personalize when possible: Use the recipient’s first name and, if relevant, mention past interactions.
- Follow up strategically: If someone shows interest but doesn’t take action, check in a week later with a friendly reminder.
- Use a strong call to action: Encourage replies by keeping the conversation open-ended instead of pushing for a sale.
Bonus tip: If you have an email list segmented by buyers, sellers, and past clients, tweak the message slightly to match their needs.
Start Conversations, Build Relationships, and Generate Leads
A simple, well-timed email can put you back on your clients’ radar, spark referrals, and lead to new business this spring. With a warm, value-driven approach, you can stay top of mind without feeling salesy. Take a few minutes to send this email today—you never know which conversation could turn into your next big deal.
