The Best Social Media Strategies for Realtors in 2025 (What’s Working Now)

The top agents aren’t winging it—they’re using a smart social media strategy that’s built for this year’s market.

Ready for the best social media strategies for Realtors? The truth is, if your social media marketing strategy still looks like it did in 2022, you're missing out on valuable real estate leads. In 2025, the algorithms, buyer behavior, and content trends have evolved—and realtors who adapt are seeing major results. Whether you’re looking to attract more listings, build a trusted brand, or turn followers into clients, this blog covers the most effective social media strategies working right now for real estate pros.

Prioritize Short-Form Video for Your Social Media Marketing

Short-form video—especially Instagram Reels, YouTube Shorts, and TikToks—continues to dominate the attention of consumers. But it’s not just about dancing or trending audio (especially for real estate social media marketing). For Realtors making social content, today’s most effective short-form videos are:

Property walk-throughs with voiceovers
Quick neighborhood spotlights
Behind-the-scenes clips of staging, closings, or agent life
Educational content answering common buyer or seller questions

Stick to one main idea per video, keep it under 60 seconds, and always include a hook in the first 3 seconds. Add captions and a CTA, like “DM me for details” or “Save this if you’re house hunting.”

Short-form videos build trust and visibility faster than almost any other content format.

Build Your Personal Real Estate Brand, Not Just Your Listings or Brokerage

Buyers and sellers want to work with someone whom they like and trust. For real estate agents, social media marketing is an opportunity to showcase your personality. That’s why in 2025, successful Realtors are focusing on content that:

Shows their face regularly (on camera, in Stories, in photos)
Shares their “why” and what makes them different
Highlights client stories and testimonials
Mixes in local lifestyle content—like restaurants, parks, or events

Think of your social feed as a brand story, not just a sales board. The more relatable and human your content, the more connection it creates.

In 2025, people don’t follow real estate—they follow you. Build that relationship.

Automating Your Real Estate Social Posts is Great… But Keep It Personal

With all the platforms to post on and content types to create, social media marketing can feel like a second full-time job for Realtors. That’s where social media automation tools make all the difference—but only when used strategically.

We recommend using schedulers like:

Later or Planoly to batch and auto-post
Canva to create branded templates
Metricool or Sprout Social to track performance

But don’t forget: authentic engagement matters more than posting. Schedule your content in advance, but still spend time responding to DMs, commenting back, and showing up live when you can. The personal touch is what builds loyalty.

Batching your content and automating posts saves time—without sacrificing your voice.

Nurture Your Sphere and Reach New Leads Using These Social Media Strategies for Realtors

For real estate agents and teams, social media success in 2025 is about connection, clarity, and consistency. Short-form videos, authentic brand storytelling, and smart automation are what’s working now. Stop chasing every trend—and start building a strategy that feels natural and gets results.