Looking for the best real estate follow-up email? In the fast-paced world of real estate, referrals are often the lifeblood of a Realtor’s success. The best part is, generating referrals doesn’t have to feel awkward or time-consuming. With the right follow-up email template, you can effortlessly stay connected with past clients and gently remind them to send new business your way.
Here’s the go-to email template that top-performing Realtors use to turn happy clients into loyal referral champions.
Why Follow-Up Emails Work for Real Estate Agent Referrals
Follow-up emails are a low-pressure way to keep your name top of mind with past clients. A well-timed, thoughtfully crafted message shows clients you still value them long after closing.
When it comes to referrals, people are more likely to recommend your services if:
- You’ve delivered an exceptional experience.
- They’ve been reminded about your expertise.
- Recommending you feels easy and natural.
A strategic follow-up email combines gratitude, a subtle referral ask, and a friendly tone to achieve all three.
The Proven Follow-Up Email Template
Here’s a referral email template that Realtors swear by for its effectiveness and simplicity:
Subject Line: "It Was Great Working With You!"
Body:
Hi [Client’s Name],
I hope you’re settling into your new home and loving it! Working with you was such a pleasure, and I’m grateful to have had the opportunity to help you through this exciting journey.
If you ever know someone looking to buy or sell, I’d love the chance to help them too. Referrals are the biggest compliment I can receive, and I’d be honored if you’d share my name with your friends or family.
As always, if there’s anything I can do for you—whether it’s answering a real estate question or recommending a local service—don’t hesitate to reach out.
Looking forward to staying in touch!
Warm regards,
[Your Name]
[Your Contact Information]
This email strikes the perfect balance: it’s friendly, authentic, and positions referrals as a way clients can help—not a favor you’re asking for.
Timing and Best Practices for Referral Emails
To maximize the impact of your follow-up email, timing is key. The best time to send a referral email is 1–3 months after closing—just enough time for clients to feel settled, but not so long that they’ve forgotten their positive experience.
Additional tips to increase your success:
- Personalize your message with specific details about the transaction or their new home.
- Keep the tone light and conversational.
- Make it easy for them to refer you by including your contact info or links to your website/social profiles.
- Follow up every few months to stay in their mind without overwhelming them.
A consistent referral strategy ensures you’re never too far from your next client.
Build a Referral-Driven Business
Your happiest clients are your greatest marketing asset. By using a simple, genuine follow-up email, you can keep the connection alive and encourage referrals without coming across as pushy. Over time, these small efforts can add up to a steady stream of new business, driven by trust and word-of-mouth recommendations.
Ready to make follow-ups a regular part of your referral strategy? Start using this email template today and see how it transforms your business.
