You’re a Realtor and you’ve just closed a deal—congratulations! But your relationship with the client shouldn’t end there. Sending the right email after a closing not only solidifies your professional image as a real estate agent but also keeps you top of mind for referrals and future opportunities. This blog breaks down what that email should include and why it’s essential to your long-term success as a Realtor.
Why a Post-Closing Email Matters
A post-closing email is more than just a polite gesture—it’s a strategic way to keep your clients engaged long after the paperwork is signed. Here’s why it’s essential:
- Builds Trust: Following up shows you care about the client experience, not just the sale.
- Encourages Referrals: Happy clients are more likely to recommend you to friends and family.
- Sets the Stage for Repeat Business: Maintaining a connection makes you the go-to Realtor for their future needs.
Your email doesn’t have to be lengthy or complicated. A well-crafted, heartfelt message will do the trick.
What to Include in Your Post-Closing Email
As always for Realtors, we recommend you keep your email personal, professional, and informative or otherwise valuable to the client. Here’s a simple structure to follow:
- Express Gratitude: Thank your clients for trusting you with such an important milestone.
- Example: “Thank you for allowing me to help you find your dream home. It’s been a pleasure working with you!”
- Offer Assistance: Let them know you’re available if they have questions about their new home or need recommendations.
- Example: “If you ever need a trusted contractor, plumber, or landscaper, don’t hesitate to reach out!”
- Encourage Reviews: Politely ask them to share their experience by leaving a review.
- Example: “If you enjoyed working together, I’d love for you to share your experience on [link to your preferred review site].”
- Stay Connected: Mention how they can keep in touch, whether it’s through social media or your newsletter.
- Example: “Feel free to follow me on Instagram for real estate tips and market updates!”
Sample Post-Closing Email Template to Your Homebuyer Clients
Subject Line: Congratulations on Your New Home, [First Name]!
Body:
Hi [Client’s Name],
Congratulations on your new home! I’m so thrilled to have been part of this journey with you. Thank you for trusting me to guide you through this process—it was truly a pleasure working with you.
If you have any questions about your new home or need recommendations for local services, I’m here to help. And if you’re ever in need of real estate advice, don’t hesitate to reach out.
Lastly, if you enjoyed working together, I’d be grateful if you could leave a review [insert link]. Your feedback means the world to me and helps others find the same great service.
Wishing you all the best in your new chapter!
Warm regards,
[Your Name]
[Your Contact Information]
Realtors Can Turn Closings into Lasting Connections
A simple post-closing email can go a long way in building trust, encouraging referrals, and ensuring your clients think of you for their future real estate needs. By expressing gratitude, offering value, and staying connected, you’ll transform one-time clients into lifelong advocates for your business.
