Every Realtor has been there before: a once-enthusiastic client suddenly goes radio silent. It’s frustrating, but it’s also an opportunity to refine your approach. Instead of wondering what went wrong, try these tactful and effective scripts to re-establish communication with lost prospects. Whether they’re overwhelmed, undecided, or simply distracted, these tips will help you reconnect without seeming pushy.
Lead with Empathy as the Expert, Trusted Realtor
Sometimes, a Realtor’s leads or clients disappear because life gets in the way. Staying calm and showing empathy can create a safe space for them to re-engage.
Example Script:
"Hi [Client’s Name], I hope this message finds you well! I completely understand if life has been busy lately—I just wanted to check in and see if there’s anything I can do to support you right now."
- Why It Works: This script acknowledges their situation without placing blame, making it easier for them to reply.
Offer Value in Your Follow-Up to Real Estate Contacts
If your hot lead went cold or your client has gone quiet, giving them a reason to re-engage can make all the difference for real estate agents. Share valuable information tailored to their needs.
Example Script:
"Hi [Client’s Name], I came across a new listing that seems like a perfect match for what you’re looking for. Would you like me to send over the details?"
- Why It Works: Instead of focusing on their silence, you’re providing a tangible reason for them to respond.
Use a Gentle Reminder
Sometimes, clients simply forget to reply. A light nudge can remind them of your ongoing support.
Example Script:
"Hi [Client’s Name], I just wanted to follow up on my last message. Let me know if you’re still interested, or if there’s a better time to connect. I’m here to help whenever you’re ready."
Why It Works: This approach is polite and leaves the ball in their court, showing you’re available but not pushy.
Ghosted? Reconnect with Confidence to Your Real Estate Leads and Clients
When a contact ghosts you, it’s easy to feel frustrated, but the key is to stay calm, professional, and proactive as their Realtor and advisor. Lead with empathy, offer value, and gently remind them of your availability. By using these tactful scripts, you can turn silence into an opportunity to rebuild trust and rekindle their interest.
