Your real estate website is your 24/7 online salesperson as a Realtor or agent team, but is it really doing its job? Many real estate agents unknowingly lose leads because of common website design mistakes. From confusing navigation to a lack of clear calls to action on your real estate website, these issues can make potential buyer and seller clients leave before they even contact you. The good news? Most of these problems have simple fixes. Let’s dive into the top reasons your real estate website might be losing leads—and how you can turn things around.
Your Real Estate Website Isn’t Mobile-Friendly
Over half of web traffic comes from mobile devices, so if your real estate website isn’t mobile-friendly, you’re turning away a huge portion of potential leads. A site that’s hard to navigate or slow to load on a phone can make users click away in seconds.
- Quick Fix: Use a responsive design that automatically adjusts to any screen size. Run a test using the Google Lighthouse Mobile-Friendly Test to see how your site performs.
- Pro Tip: Optimize images and reduce file sizes to ensure fast loading speeds on mobile devices.
Not sure where to start upgrading your real estate website? Learn about our services to optimize your online presence.
Your Calls to Action Are Confusing or Missing
A real estate website without clear calls to action (CTAs) is like a map without directions. If visitors can’t quickly figure out how to contact you for real estate services or request more information, they’ll leave and find another, better real estate website instead.
- Quick Fix: Place obvious CTAs like “Contact Us,” “Schedule a Showing,” or “Download Our Home Buyer’s Guide” on every key page. Use buttons in contrasting colors to draw attention.
- Pro Tip: Test your CTAs for real estate leads to see which phrases and placements convert the best.
Curious how to create strong CTAs for your real estate website? Check out our story to see how we help real estate pros refine their websites.
Your Content Doesn’t Match Your Audience
Generic, outdated, or irrelevant content can drive leads away. Luxury buyers don’t want the same messaging as first-time homebuyers, and sellers need different resources than buyers. Tailoring your content makes your website feel like it was built just for your audience.
- Quick Fix: Update your site regularly with blog posts, area guides, and testimonials tailored to your ideal client.
- Pro Tip: Include keywords your audience searches for, like “luxury real estate in [city]” or “first-time homebuyer tips.”
Want to see how we can help you connect with your ideal audience? Compare your options here.
Turn Real Estate Website Visitors Into Clients
Your real estate website should be a lead-generating machine, not a roadblock. By making it mobile-friendly, adding clear calls to action to capture leads, and tailoring your content to your local audience, you can turn casual visitors into loyal clients.
Need help optimizing your real estate website for lead generation? Contact Ollin Reach to learn how we can help you grow your business and make the most of your online presence.
